Damien Saunders

Vodafone today announced it has signed an agreement with Apple to sell the iPhone in ten of its markets around the globe. Later this year, Vodafone customers in Australia, the Czech Republic, Egypt, Greece, Italy, India, Portugal, New Zealand, South Africa and Turkey will be able to purchase the iPhone for use on the Vodafone network.

Comment: Shows how far technology has come to enable Vodafone users in 14 countries to watch Madonna perform fron New York on their mobile or PC

FROM NEW YORK’S ROSELAND BALLROOM ON 30 APRIL 2008

• Show to be broadcast live on 30 April 2008 from Roseland Ballroom in New York City on Vodafone live! and from www.vodafone.com/music
• Social networking technology will allow customers to chat to other online show goers and change camera angles to capture the atmosphere, excitement and vibe of this unique event
• Vodafone customers will have an opportunity to win tickets to the event and become one of the lucky few to see Madonna perform in person

This has many implications - first is drive awareness of Vodafone Music as not just a ringtones shop and could now help internet usage. This will showcase state of the art technology with a simulcast live on PC and mobile.

The show will also be replayed on mobile for up to 2 weeks and users can join a replay on their PC at specific times and chat to others watching the show.