TV on mobiles proves a turn-off

Well it’s being given away at the moment - TV (while not the true free to air) is now coming to the small screen .. so long as you are in coverage and got a 3G phone, but will it work longer term?

TV maybe the hero service for customer aquisition this Xmas and some customers could hopefully see they can do something with their 3G phone, finally… some talk has it that the phones sell themselves when TV is on. Reports from SE Asia tell of adult TV and mobile content being used to drive sales as in .. the ‘dirty’ salesman tactic of ‘come into my office and let me show you what you can see on your small screen’

I’d say the biggest challenge is finding time in your everyday life where TV on your mobile works - travelling on the tube NO, in your car NO (way are you mad?), on the bus MAYBE … sitting at home NO (got the bigscreen flatpanel LCD). So it’s the late night home alone content that will sell Mobile TV.

Secondly cost - you have to get the mix between content and network fees just right. Your average MALE (face it sports, girls and mobiles are for boys) needs to have quality before they will start forking out extra £££’s on weekly basis. What are the operators going to offer to keep the lad’s keen???

http://technology.guardian.co.uk/news/story/0,16559,1635968,00.html

mobile data costs too much

Tell us something we don’t already know! Survey findings conclude if mobile content was cheaper more people would buy it. Importantly it ignores the point - if there is a need for the service / content then there would be a demand.

Young people, trendsetters, and self-employed are big markets for new content and services but some of these are also the biggest penny pinchers. It’s far harder to get youth markets to increase their usage of mobile content (ie spend more) when they are living on borrowed money, part-time income or still at school/uni. Trendsetters and early adopters are more likely to see the benefit of a new service and be prepared to part cold hard cash for it.

At the moment mobile is in a limbo land as 3G needs to be more mainstream (whats the ratio of 3G to 2.5G users?) and service (or content) demand remains low. People are maybe inclined to try so of these new services, but its moving them from high customisers of their phones to demanding more that is the hard step

read the article … http://www.moconews.net/?p=4108

test test

this is my newest blog trying to add some fresh focus on mobile content and mobile industry

from Adverts to brand, from youth markets to content freshness

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• yourmobile
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• mobile

Tourism Australia

The questions below about Australia, are from potential visitors. They were posted on an Australian Tourism Website and the answers are the actual responses by the website officials, who obviously have a sense of humour.

Q: Does it ever get windy in Australia? I have never seen it rain on TV, how do the plants grow? (UK).
A: We import all plants fully grown and then just sit around watching
them die.

Q: Will I be able to see kangaroos in the street? (USA)
A: Depends how much you’ve been drinking.

Q: I want to walk from Perth to Sydney - can I follow the railroad tracks? (Sweden)
A: Sure, it’s only three thousand miles, take lots of water.

Q: Is it safe to run around in the bushes in Australia? (Sweden)
A: So it’s true what they say about Swedes.

Q: Are there any ATMs (cash machines) in Australia? Can you send me a list of them in Brisbane, Cairns, Townsville and Hervey Bay? (UK)
A: What did your last slave die of?

Q: Can you give me some information about hippo racing in Australia?
(USA)
A: A-fri-ca is the big triangle shaped continent south of Europe.
Aus-tra-lia is that big island in the middle of the Pacific which does not… oh forget it. Sure, the hippo racing is every tuesday night in Kings Cross. Come naked.

Q: Which direction is North in Australia? (USA)
A: Face south and then turn 180 degrees. Contact us when you get here and we’ll send the rest of the directions.

Q: Can I bring cutlery into Australia? (UK)
A: Why? Just use your fingers like we do.

Q: Can you send me the Vienna Boys’ Choir schedule? (USA)
A: Aus-tri-a is that quaint little country bordering Ger-man-y, which is…oh forget it. Sure, the Vienna Boys Choir plays every Tuesday night in Kings Cross, straight after the hippo races. Come naked.

Q: Can I wear high heels in Australia? ( UK)
A: You are a British politician, right?

Q: Are there supermarkets in Sydney and is milk available all year round? (Germany)
A: No, we are a peaceful civilization of vegan hunter/gatherers. Milk is illegal.

Q: Please send a list of all doctors in Australia who can dispense rattlesnake serum. (USA)
A: Rattlesnakes live in A-meri-ca which is where YOU come from. All Australian snakes are perfectly harmless, can be safely handled and make good pets.

Q: I have a question about a famous animal in Australia, but I forget its name. It’s a kind of bear and lives in trees. (USA)
A: It’s called a Drop Bear. They are so called because they drop out of Gum trees and eat the brains of anyone walking underneath them. You can scare them off by spraying yourself with human urine before you go out walking.

Q: Do you have perfume in Australia? (France)
A: No, WE don’t stink.

Q: I have developed a new product that is the fountain of youth. Can you tell me where I can sell it in Australia? (USA)
A: Anywhere significant numbers of Americans gather.

Q: Can you tell me the regions in Tasmania where the female population is smaller than the male population? (Italy)
A: Yes, gay nightclubs.

Q: Do you celebrate Christmas in Australia? (France)
A: Only at Christmas.

Q: I was in Australia in 1969 on R+R, and I want to contact the girl I dated while I was staying in Kings Cross. Can you help? (USA)
A: Yes, and you will still have to pay her by the hour.

Q: Will I be able to speak English most places I go? (USA)
A: Yes, but you’ll have to learn it first