Damien says … Playnow is Sony Ericssons own branded music service which is being launched in the Nordic countries first. It will be interesting to watch this trial of AYCE rental music – something Telenor Sweden has already been doing for the past 12 months with Omnifone. No where is there a mention of any other operator working with Sony Ericsson on this, something that has plagued Nokia’s own rental music offer.
From Omnifone’s own annoucement, selected phones will come with 1,000 tracks preloaded. Customers can keep their most played popular tracks (called Keep Your Favourites) in DRM free MP3 format.
PlayNow™ plus consumers will also be able to download unlimited amounts of music to their desktop computer, using PlayNow™ plus Desktop, which synchronises effortlessly with the PlayNow™ plus mobile experience, using broadband and 3G/HSDPA connectivity.
source: http://www.omnifone.com/announcements.php?announcement=14
