Blyk - the ad funded MVNO targetted at 16 - 24 year olds has been in the press alot this week. Now comes the serious tech related news.
See slashgear, mad4mobilephones, the Guardian
Orange UK have been announced as the Network Operator to partner with Blyk. This is their first UK MVNO venture following on the heels of T-Mobile (Virgin) and Vodafone (ASDA and BT Mobile).
Nokia Siemens Networks have now also announced they will provide all the backend infrastructure for Blyk,
•Nokia Siemens Networks will supply, build and host Blyk’s core network as it offers free, advertiser-funded mobile telephony service.
And from their BlykBlog comes some light but surprising information on their business model … targeting the hip and young. According to the Guardian the real question is still who would want a free mobile phone service with ads and suggests that most people prefer their privacy and would rather pay then to be interrupted.
So far a few big names have agreed to partner as advertisers on the service - now we wait and see?
