Here’s a couple of ads from competing networks in Turkey currently being aired around the country.
Turkcell’s internet ad features the ‘cellbuddy’ with crazy head gear and a yellow suit demonstrating search to a child doing her homework in the dark as there is no power.
The Cellbuddies feature in all their campaigns some times as kids in bumblebee costumes othewise drawn as a bug with funny antenna … most people don’t seem sure what they are? But the kids in costumes are cool.
Telsim Vodafone’s advert features a lady making a call to her boyfriend and with the support of the team, is carried all the way to where he is working on a construction site.
